Think Like a Marketer How a Shift in Mindset Can Change Everything for Your Business 1st edition Kate Colbert 1948238465 9781948238465

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ISBN-10 ‏ : ‎1948238465 

ISBN-13 ‏ : ‎ 9781948238465

Author: Kate Colbert 

Thinking like a marketer. It’s also the secret to moving your organization from status quo to success story, and from busy to profitable. In an easy-to-read, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line. For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business.

Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business 1st Table of contents:

1. A Letter to My Reader
2. I’m an Accidental Marketer
3. Thinking “Like a … ” Makes Us All Stronger
4. You Have Questions … The Mindset Provides Answers
5. Communicate for Meaningful Connection
6. Welcome to a New Way of Thinking About Your Business
7. How Should You Read This Book? Reading with the Right Mindset
8. What Does It Mean to “Think Like a Marketer?” — 5 Principles to Guide You
9. Will “Thinking Like a Marketer” Help You Work More Effectively with Actual Marketers?
10. What Do You Want to Be Known For? A Primer in Being Meaningfully Different
11. Have a Great Story and Know How to Tell It
12. Strategic Storytelling
13. Discovering and Articulating Your Story
14. Some Insider Tips on Brand Storytelling
15. Understanding Your Story Can Also Help You Understand Which Customers to Target
16. Details Matter
17. What Story Do Customers Tell About You?
18. Don’t Just Have a Great Story — Also Have a Point of View
19. Storytelling Under Stress: A Word About Crisis Communications
20. The Future of Brand Storytelling
21. Give It Away!
22. (Because They Can’t Know if They Love You if They’ve Never Sampled Your Product)
23. Sampling Strategies for Every Industry
24. The Future of Sampling
25. Don’t Give it ALL Away, for Heaven’s Sake!
26. (Monetize It!)
27. Some Practical Tips on Keeping the Cash Flowing In
28. The “Business Pitch” Dilemma
29. The Future of Smart Monetization
30. Love (and Protect!) Your Database or Lose Your Company
31. Start with a High-Quality List
32. Protect Your List: It’s About Love and Respect
33. More Than a List … a Full Pipeline
34. List or Pipeline, Bigger is Better But Quality Beats Size
35. The Future of List Development and Nurturing
36. Don’t Pursue All the Marketing Tactics
37. (Many Are a Waste of Your Time!), But Always Be Open to New Ones
38. A Word About Photography: Investing in the Perfect Images for Your Brand
39. Believe in the Power of Grassroots Initiatives
40. Choose Marketing Methods with Value, Meaning and Connection
41. Different Tactics for Different “Front Doors”
42. Don’t Forget the “Tried and True” Tactics: Direct Mail as a Case in Point
43. Different Objectives, Different Tactics
44. The Future of Channel Strategy
45. Speaking of Great Marketing Tactics, Write a Book!
46. 5 Things to Keep in Mind as You’re Planning and Writing Your Business Book
47. Already Wrote a Book? Time to Put it to Better Use
48. The Future of Business Books as a Marketing Tactic
49. The Pitfalls and Opportunities of Do-It-Yourself Marketing
50. Learn from My Experience: The Perils of Self-Serve Marketing
51. Introducing DIY’s Cousin, DIC (Do It Cheaply)
52. The Future of DIY Marketing
53. Be Known and Be Seen: Networking
54. (But Not the Kind You Think)
55. 5 Clues That Awful Conference You Attended Was Your Own Fault …
56. The Future of Networking
57. Toot Your Own Horn
58. (Business Success is Not About Modesty)
59. The Future of Self-Promotion
60. Forget the 4 Ps of Marketing: In Some Ways, Distribution is Everything
61. A Word About the Fifth P: Packaging
62. The Rise of the Citizen Sales Force
63. The Future of Distribution
64. Don’t Let Good Customer Service Go Bad
65. When Convenience and Connection Become “Too Much”
66. When You Mess Up, Step Up
67. Don’t Ask … Invite. Don’t Just Thank … Celebrate.
68. The Future of Customer Service
69. A Little Market Research Goes a Long Way
70. Is There a Report for That?
71. Small Investments, Big Results
72. How to Get Started
73. Understanding Your Audience
74. When Research is Promotion and Data is the Message
75. The Future of Market Research
76. Know Thy Audience
77. As You Change, So Will They
78. Listen to Them, Too!
79. One Customer is Still an Audience
80. The Future of Audience Awareness
81. The Price You Pay if You or Your Employees Are Poor Communicators
82. Open Doors and Close Deals
83. Sweat the Details
84. The Future of Communications Training
85. If You ARE the Marketing Department, You’ve Got to Think Like One
86. Vital Tips for Solopreneurs and Companies Without Marketing Leaders
87. Tips for What to Include in Every Year’s Planning and Strategy Sessions
88. Market Only What Matters
89. The Fast-Food Approach to Marketing: Another Mindset Shift
90. The Future of the Lone Marketing Maven
91. 6 Enduring Truths About B2B Marketing
92. (Which Also Happen to Apply to B2C Companies)
93. Enduring Truths
94. Go Forth and Do Better, Marketing-Minded Friends
95. The Future of B2B Marketing
96. Conclusion: Thinking Like a Marketer … in the Real World
97. Be You, with a Marketing Mindset
98. The Future of Thinking Like a Marketer
99. Keep in Touch!
100. Acknowledgments
101. About the Author

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Tags: Marketer, Mindset, Change Everything, Your Business, Kate Colbert