This note’s for you popular music advertising marketing excellence 1st Edition by David Allan ISBN 1631570013 9781631570018
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ISBN 10: 1631570013
ISBN 13: 978-1631570018
Author: David Allan
This Note’s For You talks of the people who created the campaigns with the songs we remember the most.
From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best popular music in advertising campaigns of all time. It is little know fact that fog played a critical role in the “I’d Like to Teach the World to Sing” campaign and that while taping the “Lose Yourself ” video, the choir had no idea Eminem would show up. Originally The Doors were to be in the Cadillac commercials, not Led Zeppelin, but one of the members of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly.
This Note’s For You talks of the people who created the campaigns with the songs we remember the most. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go.
This note’s for you popular music advertising marketing excellence 1st Table of contents:
1. “Teach the World to Sing” – Coca Cola (1971)
2. New Generation – Michael Jackson and Pepsi (1983)
3. Grapevine – Motown and the California Raisins (1986)
4. “Revolution” – The Beatles and Nike (1987)
5. “Be My Baby” – The Ronettes and Levi’s (1989)
6. “Like A Rock” – Bob Seger and Chevy (1991)
7. “Start Me Up” – The Rolling Stones and Microsoft (1995)
8. “Desert Rose” – Sting and Jaguar (1999)
9. “Pink Moon” – Drake and VW (1999)
10. “Find My Baby” – Moby and American Express (2000)
11. “Days Go By” – Dirty Vegas and Mitsubishi (2002)
12. “Lust for Life” – Iggy Pop and Royal Caribbean (2002)
13. “Rock and Roll” – Led Zeppelin and Cadillac (2002)
14. The Silhouettes – Various Artists and Apple (2003)
15. Angels – Bob Dylan and Victoria’s Secret (2004)
16. “Love Train” – O’Jays and Coors Light (2005)
17. “Back in Black” – AC/DC and The Gap (2006)
18. “The Hamsters” – Various Artists and Kia (2008)
19. “Lose Yourself” – Eminem and Chrysler (2011)
20. Horses and Dogs – Fleetwood Mac, Passenger, and Budweiser (2013 and 2014)
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