Tourism Management Marketing and Development 1st Edition by Ourania Vitouladiti,Marcello Mariani,Wojciech Czakon,Dimitrios Buhalis 9781137401854 1137401850

Tourism Management Marketing and Development 1st Edition by Ourania Vitouladiti,Marcello Mariani,Wojciech Czakon,Dimitrios Buhalis  – Ebook PDF Instant Download/Delivery:9781137401854,1137401850
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ISBN 10:1137401850
ISBN 13:9781137401854
Author:Ourania Vitouladiti,Marcello Mariani,Wojciech Czakon,Dimitrios Buhalis

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.

This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.

Tourism Management Marketing and Development 1st Table of contents:

1 The Separation of the Naïve from the Reevaluated Destination Image by Using Benefit Segmentation

2 Forecasting Tourism Flows from the Russian Federation into the Mediterranean Countries

3 Entrepreneurship and the Discovery and Exploitation of Business Opportunities: Empirical Evidence

4 St. Petersburg as a Tourist Destination: Searching forthe Gastronomic Brand

5 Internal Features and Agglomeration Externalities for the Hotels’ Competitiveness in Emilia-Roma

6 Tourism Destination Competitiveness and Firm Performance through a Financial Crisis: An Empirical

7 The Role of Institutions in Interorganizational Collaboration within Tourism Regions: The Case of

8 The Role of Partnerships in Staging Tourist Experiences: Evidence from a Festival

9 Toward a Sustainable Tourism

10 Sustainable Tourism Development through Knowledge Transfer

11 Entrepreneurs’ Experiences, Motivations, and Sustainability of Tourism

12 The Adoption of Environmental Management Systems by Shelters

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Ourania Vitouladiti,Marcello Mariani,Wojciech Czakon,Dimitrios BuhalisDevelopment