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Tourism The Business of Hospitality and Travel 6th Edition by Roy A Cook, Cathy H C Hsu, Lorraine L Taylor ISBN 0134484487 9780134484488

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Tourism: The Business of Hospitality and Travel Roy A. Cook Digital Instant Download

Author(s): Roy A. Cook, Cathy H. C. Hsu, Lorraine L. Taylor
ISBN(s): 9780134484488, 0134484487
Edition: 6th
File Details: PDF, 70.59 MB
Year: 2017
Language: English
SKU: EB-10022718 Category: Tags: , ,

Tourism The Business of Hospitality and Travel 6th Edition by Roy A. Cook, Cathy H. C. Hsu, Lorraine L. Taylor – Ebook PDF Instant Download/Delivery: 0134484487, 9780134484488

Full download Tourism The Business of Hospitality and Travel 6th Edition after payment

 

Product details:

ISBN 10: 0134484487

ISBN 13: 9780134484488 

Author: Roy A. Cook, Cathy H. C. Hsu, Lorraine L. Taylor 

A comprehensive, international view of the business of tourism

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

Table of contents:

Part 1. The Traveling Public and Tourism Promoters

Chapter 1. Introducing the World’s Largest Industry: Tourism
Chapter 2. Marketing to the Traveling Public
Chapter 3. Delivering Quality Tourism Services
Chapter 4. Bringing Travelers and Tourism Service Suppliers Together
Chapter 5. Capturing Technology’s Competitive Advantages

Part 2. Tourism Service Suppliers

Chapter 6. Transportation
Chapter 7. Accommodations
Chapter 8. Food and Beverage
Chapter 9. Attractions and Entertainment
Chapter 10. Destinations

Part 3. The Tourism Environment

Chapter 11. Economic and Political Impacts of Tourism
Chapter 12. Environmental and Social/Cultural Impacts of Tourism
Chapter 13. Sustaining Tourism’s Benefits
Chapter 14. The Future of Tourism

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Tags: Roy A Cook, Cathy H C Hsu, Lorraine L Taylor, Tourism, Hospitality, Travel

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