Tourism the business of hospitality and travel 6th Edition by Roy Cook,Roy Cook,Cathy Hsu,Lorraine Taylor 1292221674 9781292221670

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ISBN 10:1292221674
ISBN 13:9781292221670
Author:Roy Cook,Roy Cook,Cathy Hsu,Lorraine Taylor

For introductory hospitality or tourism courses

A comprehensive, international view of the business of tourism

The engaging writing style and hundreds of updated industry examples makeTourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members.

Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

Tourism the business of hospitality and travel 6th Table of contents:

PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS

Introducing the World’s Largest Industry

Tourism

Marketing to the Traveling Public

Delivering Quality Tourism Services

Bringing Travelers and Tourism Service Suppliers Together

Capturing Technology’s Competitive Advantages

PART II: TOURISM SERVICE SUPPLIERS

Transportation

Accommodations

Food and Beverage

Attractions and Entertainment

Destinations

PART III: THE TOURISM ENVIRONMENT

Economic and Political Impacts of Tourism

Environmental and Social/Cultural Impacts of Tourism

Sustaining Tourism’s Benefits

The Future of Tourism

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