Toward a Better Understanding of Rule Breaking Market Behavior Insights from Performance Breakthroughs in Sports Ann-Kathrin Veenendaal 3030161072 9783030161071

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Product details:

• ISBN 10: 3030161072
• ISBN 13: 9783030161071
• Author: Ann-Kathrin Veenendaal

This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.

Table of contents:

1. Relevance and Current Perspectives

2. Conceptual and Empirical Exploration

3. Toward a Rule-Breaking Managerial Framework

4. General Discussion

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