Uncopyable How to Create an Unfair Advantage Over Your Competition 1st Edition by Steve Miller ISBN 1599327872 978-1599327877

Uncopyable How to Create an Unfair Advantage Over Your Competition 1st Edition by Steve Miller – Ebook PDF Instant Download/Delivery: 1599327872, 978-1599327877

Full download Uncopyable How to Create an Unfair Advantage Over Your Competition 1st Edition after payment

 

Product details:

ISBN 10: 1599327872

ISBN 13: 978-1599327877 

Author: Steve Miller

What separates average businesses from extraordinarily successful ones?
Better product? Nope. Your competitor will rapidly reverse-engineer your “secret
sauce” and get their “better-than-you” version on the market faster
than you can say “Usain Bolt.”
Better customer service? Guess what? All of your competitors say they provide the
best customer service. It’s a wishy washy phrase . . . a vague generality with no meaningful specific.
Better pricing? You’re kidding, right? The company that lives on price dies on price.
More harsh reality: Almost all industries today struggle with the
increasing commoditization of their products and services, putting
considerable pressure on prices and margins, leading to fiercer
competition.
The Solution?
You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but
also as a high-value relationship they simply cannot get anywhere else.In Uncopyable, Steve Miller compellingly argues that new
advantage isn’t found by going “outside the box”―you must actually build
your own box. Uncopyable will guide you to achieving an unfair
and enduring competitive advantage.

Table of contents:

Introduction

Section 1: The Uncopyable Foundation

1. The Uncopyable System (What You Will Learn in This Book)

2. The Marketing Diamond™

Section 2: The Three Uncopyable Strategies

3. Uncopyable Branding

4. Uncopyable Innovation: Stealing Genius™

5. Uncopyable Experience

Section 3: Uncopyable Tools and Rules

6. Creating Rock Stars

7. Breakthrough Referrals

8. The Rules

Bonus Chapter: The Uncopyable Story

Let’s Wrap This Up

A Sample Collection of Uncopyable Businesses

About the Author

People also search for:

uncopyable how to create an unfair
    
uncopyable book
    
uncopyable
    
uncopyable sales secrets
    
unfair copy
    
uncopyable summary

Tags: Steve Miller, Uncopyable How to, Create an Unfair Advantage, Over Your Competition