Understanding Business 12th Edition by William Nickels, James McHugh, Susan McHugh 1259929434 9781259929434

Understanding Business 12th Edition by William Nickels, James McHugh, Susan McHugh  – Ebook PDF Instant Download/Delivery: 1259929434, 9781259929434

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Product details:

• ISBN 10:1259929434 

• ISBN 13:9781259929434

• Author:William Nickels, James McHugh, Susan McHugh 

 Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.

Understanding Business 12th Table of contents:

 CHAPTER 1: Taking Risks and Making Profits within the Dynamic Business Environment
CHAPTER 2: Understanding Economics and How It Affects Business
CHAPTER 3: Doing Business in Global Markets
CHAPTER 4: Demanding Ethical and Socially Responsible Behavior
CHAPTER 5: How to Form a Business 
CHAPTER 6: Entrepreneurship and Starting a Small Business
CHAPTER 7: Management and Leadership
CHAPTER 8: Structuring Organizations for Today’s Challenges
CHAPTER 9: Production and Operations Management
CHAPTER 10: Motivating Employees
CHAPTER 11: Human Resource Management: Finding and Keeping the Best Employees
CHAPTER 12: Dealing with Employee–Management Issues
CHAPTER 13: Marketing: Helping Buyers Buy
CHAPTER 14: Developing and Pricing Goods and Services
CHAPTER 15: Distributing Products
CHAPTER 16: Using Effective Promotions
CHAPTER 17: Understanding Accounting and Financial Information
CHAPTER 18: Financial Management
CHAPTER 19: Using Securities Markets for Financing and Investing Opportunities
CHAPTER 20: Money, Financial Institutions, and the Federal Reserve
BONUS CHAPTERS
A (Online Only): Working within the Legal Environment
B (Online Only): Using Technology to Manage Information
C (Online Only): Managing Risk
D (Online Only): Managing Personal Finances and Investing

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