Understanding the Role of Business Analytics Some Applications 1st Edition by Hardeep Chahal ISBN 9811346143 978-9811346149

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Product details:

ISBN 10: 9811346143

ISBN 13:  978-9811346149 

Author:  Hardeep Chahal

This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in applying the data analytical techniques; and also analyses how these techniques are effective in decision-making in different contexts. Especially, the application of regression modeling, financial modelling, multi-group modeling, cluster analysis, and sentiment analysis will help the readers in understanding critical business scenarios in the best possible way, and which later can help them in arriving at best solution for the business related problems. The individual chapters will help the readers in understanding the role of specific data analytic tools and techniques in resolving business operational issues experienced in manufacturing and service organisations in India and in developing countries.

The book offers a relevant resource that will help readers in the application and interpretation of data analytical statistical practices relating to emerging issues like customer experience, marketing capability, quality of manufactured products, strategic orientation, high-performance human resource policy, employee resilience, financial resources, etc. This book will be of interest to a professional audience that include practitioners, policy makers, NGOs, managers and employees as well as academicians, researchers and students.

Table of contents: 

1. Business Analytics: Concept and Applications

2. Big Data Analytics: The Underlying Technologies Used by Organizations for Value Generation

3. Application of Panel Quantile Regression and Gravity Models in Exploring the Determinants of Turkish Automotive Export Industry

4. Impact of Macroeconomic and Bank-Specific Indicators on Net Interest Margin: An Empirical Analysis

5. A Trend Analysis of Reforms in the Indian Bond Market

6. Demand Forecasting of the Short-Lifecycle Dairy Products

7. Customer Experience and Its Marketing Outcomes in Financial Services: A Multivariate Approach

8. Re-investigating Market Orientation and Environmental Turbulence in Marketing Capability and Business Performance Linkage: A Structural Approach

9. Examining the Impact of Cultural Intelligence on Knowledge Sharing: Role of Moderating and Mediating Variables

10. Employer Branding Analytics and Retention Strategies for Sustainable Growth of Organizations

11. Correction to: Customer Experience and Its Marketing Outcomes in Financial Services: A Multivariate Approach

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Tags: Hardeep Chahal, Understanding, Role, Business Analytics, Applications