Value Oriented Media Management Decision Making Between Profit and Responsibility 1st Edition by Klaus Dieter Altmeppen 3319510088 9783319510088

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ISBN-10 :  3319510088 

ISBN-13 :  9783319510088

Author:  Klaus-Dieter Altmeppen 

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility. 

Value Oriented Media Management Decision Making Between Profit and Responsibility 1st Table of contents:

Value-Oriented Media Management: What, Why, and What for? An Introduction to This Volume
1 Variety and Contradiction: Values in the Media Business
2 Responsibility as Example for Social Values in Media Management Decisions
3 About the Contributions in This Volume
4 Conclusion
References
Part I: Theories, Concepts, and Findings in Value-Oriented Media Management
Examining Media Management and Performance: A Taxonomy for Initiating a Research Agenda
1 Management and Performance: Introduction
2 Management and Performance: Literature Review
3 Methodology and Industry Observations
4 Developing a Taxonomy for Management Performance
5 Applying the Taxonomy: A Possible Research Agenda
6 Summary
References
Business Models in Media Markets
1 Introduction
2 The Business Model Concept and the Segmentation of Media Markets
2.1 The Business Model Concept
2.2 The Segmentation of Media Markets
3 Business Models in Media Markets
3.1 Selection of Business Models in Primarily Non-Electronic Media Markets
3.1.1 Business Models in Newspaper Markets
3.1.2 Business Models in Book Markets
3.2 Selection of Business Models in Primarily Electronic Media Markets
3.2.1 Business Models in TV Markets
3.2.2 Business Models in Music Markets
4 Business Model Development Process
5 Summary
References
Moving Media and Journalism Forward from Private to Public Value
1 Introduction
2 Public Value Theory
3 Applying Public Value Thinking to Journalism and Mass Media
4 Reality Check: Who Creates and Delivers Public Value?
5 Media Business Implications
6 Policy and Governance Implications
7 Conclusions
References
Managing Media and Prioritising Societal Values: Market and Non-Market Solutions
1 Profit Maximisation Versus Societal Values
2 Aligning Societal and Corporate Values
References
Media Markets, Value and the Unique: Consequences and Implications for Media Management from Karpik
1 Introduction
2 State of the Art: What Are We Talking About, When We Talk About Value and Media Markets?
3 Value and Markets from the Perspective of (New) Economic Sociology
4 Introducing the Economics of Singularities
5 Deducing Consequences for Media Markets and Management
5.1 The Authenticity and the Mega Regimes
5.2 The Common- and the Expert-Opinion Regimes
5.3 The Regimes Combined at Work
6 Concluding Remarks
References
Part II: Cultures and Organizations: Structures, Actions and Values in Media Companies
Values as Input and Values as Output: The True Challenge for Media Companies
1 Theoretical Framework
2 Media and Media Companies Create Reality
2.1 Media and Media Companies Create Markets
2.2 Media and Media Companies Create Value(s)
3 Going beyond the Framework
3.1 Values and Creating Reality
3.2 Values and Creating Markets
3.3 Values and Creating Values
3.4 Connecting Effects by Values
4 Looking at three Examples
5 Raising Questions
References
Creating Innovative News: The Values of Future Newsroom Managers
1 Networking and Editing: Connective Organizational Forms
References
The Economic Value of Creativity: How Much, for Whom, and What for?
1 The Value of Creativity for the Media Manager
2 The Value of Creativity for the Individual Media Worker
3 The Economic Value of Cultural Creativity
3.1 Salary as a Hygiene Factor for Creativity
3.2 Study Design
3.3 Measures and Treatment
3.4 Results
4 Conclusion
References
German Media Managers: A Survey on Their Origins, Careers, and Value Orientation
1 Media Management and Indicators for Value Orientation
1.1 The Business of the Media and the Process of Media Management
1.2 Micro Level: The Career Path of Media Managers
2 Methodological Design of the Study
3 Findings and Discussion
3.1 Socio-Demography, Current Position, and State of Career
3.2 Career Development
3.3 Origin, Education, and Ideological Orientation
4 Conclusion
References
Part III: Corporate Governance and Corporate Social Responsibility: The Role of Management and Leade
Corporate Social Responsibility in the Media Industry: Setting the Benchmark or Falling Behind?
1 Introduction: Corporate Social Responsibility-A Mediated Debate
2 CSR in the Media Industry: Some Empirical Findings
3 Conclusion: Room for Improvement
References
Company References
Finding Common Ground: CSR and Media Responsibility
1 MR and CSR of Media Companies
2 The Organization of Media Companies
3 Double Hermeneutic and Defining MR and CSR
3.1 Developing the Basic Model of Ascribing Responsibility
3.2 Defining MR and CSR Ascriptions
4 Media Companies´ Strategic Use of MR and CSR
5 Conclusions and Outlook
References
Managing Values: Analyzing Corporate Social Responsibility in Media Companies from a Structuration T
1 CSR in Organizations: The Problems with an Expanding Set of Values
2 Rules and Resources, Communication and CSR: How Do They Fit Together?
2.1 CSR and CSR Communication
2.2 Structuration Theory: Duality of Structure
2.3 CSR and Structuration Theory: Applying Giddens´ Cube to Analyze Corporate Rules and Resources
2.3.1 Signification
2.3.2 Domination
2.3.3 Legitimation
3 Conclusion
References
The Perspective of Value Orientation for the Shareholder and the Stakeholder: The Case of Corporate
1 Introduction
2 Principles of Corporate Governance: Maximizing Company Value
3 Media Management and Value Orientation
4 Value Oriented to the Diverse Publics of Media Companies
5 Conclusions
References
Media Management in the Digital Age: Toward a Practical Wisdom-Based Approach
1 Introduction
2 Challenges for Media Management in the Age of Digitalization
3 Practical Wisdom: An Integrative Approach in the Age of Digitalization
4 The Integrative Dimension of Practical Wisdom
5 The Normative Dimension of Practical Wisdom
6 Conclusion: Wise Media Management in the Digital Age?
References
The Diffusion of Authority: A Case Study Analysis of News Corporation´s News of the World Newspaper
1 Introduction
2 The Diffusion of Authority
3 Organizational Culture
3.1 Tabloid News Room Culture
3.2 Journalistic Integrity
4 Managerial Decision-Making and High-Risk Strategy
5 Failures in Corporate Governance
6 The News of the World: Its History and Beginnings
7 The Phone Hacking Scandal Unfolds
7.1 The News Story Frame and Journalistic Scandal
7.2 Corporate Governance at News Corporation
8 The Leveson Special Investigation Inquiry
8.1 Rupert Murdoch Testifies
8.2 The Leveson Committee Issues Its Report
8.3 Fines and Restitution
8.4 Restructuring at News Corporation
9 Discussion
9.1 Hackgate and Watergate
9.2 Self Regulation
9.3 Conclusion
References
Part IV: Trust, Branding, Digitalization: Value Drivers
Media Branding: A Strategy to Align Values to Media Management?
1 Introduction
2 Value Sets Within (Media) Organizations
2.1 Personal Values, Behavior and Decision Making
2.2 Organizational Value Sets
2.3 Value-Based Expectations of Markets and Society
2.4 Value Alignment
3 Media Branding as a Strategy to Align Value Sets and Value-Based Expectations
3.1 A Media Brand Is Based on a Value Set
3.2 A Media Brand Guides Organizational Decision Making and Management Processes
3.2.1 Media-Brand Centered HR Activities Align Personal Values and the Media Brand Value Set
3.2.2 Media Brand Communication and Leadership Form the Media Brand Value Set as Corporate Values
3.3 A Media Brand Addresses Environmental Expectations, Monetary and Societal Values
3.3.1 Markets
3.3.2 Society
4 Conclusions
References
The Role of Trust in Value Networks for Journalism in a Convergent Media Environment
1 Introduction
2 Value Networks for News Products
3 Institutional Arrangements as Resources for News Organizations
4 Perspectives on Trust in Value Networks of the News Industry
5 “Doing Trust´´ as a Bridging Strategy in Convergent News Markets
6 Trust as Modus of Coordination in Journalism Networks
7 Conclusion

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