Exploring Public Relations Global Strategic Comminications 4th Edition by Ralph Tench, Liz Yeomans ISBN 1292112183 9781292112183

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Product details:

ISBN 10:        1292112183
ISBN 13: 978-1292112183
Author:     Ralph Tench, Liz Yeomans

Exploring Public Relations Global Strategic Comminications 4th Table of contents:

Publisher’s Acknowledgements

The Context of Public Relations

• Public Relations Origins: Definitions and History
• Public Relations and Media
• Digital and Social Media
• Public Relations and Democracy
• Community and Society: Corporate Social Responsibility (CSR)
• International and Multicultural Context of Public Relations

The Role of the Public Relations Practitioner

Public Relations Theories and Concepts

• Public Relations Theories: An Overview

Strategic Public Relations

• Strategic Public Relations Planning and Management
• Public Relations Programme Research and Evaluation
• Corporate Image, Reputation, and Identity

Psychology and Ethics in Public Relations

• Public Relations, Propaganda, and the Psychology of Persuasion
• Public Relations’ Professionalism and Ethics

Public Relations Specialisms

• Media Relations
• Internal Communication
• Managing Community Involvement Programmes
• Issues Management
• Crisis Public Relations Management
• Public Relations and the Consumer
• Business-to-Business Public Relations
• Public Affairs
• Public Relations in the World of Finance
• Integrated Marketing Communications
• Sponsorship and Public Relations

Sectoral Considerations

• Corporate Communication
• Non-Governmental Organizations and Pressure Groups
• Celebrity Public Relations
• Strategic Communication and Social Marketing in Healthcare

What’s Next? Future Issues for Public Relations

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