Introduction to Strategic Public Relations Digital Global and Socially Responsible Communication 1st Edition by Janis Teruggi Page, Lawrence J Parnell ISBN 9781506358031 1506358039

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication 1st Edition by Janis Teruggi Page,  Lawrence J. Parnell- Ebook PDF Instant Download/Delivery: 9781506358031, 1506358039

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Product details:

ISBN 10:  1506358039

ISBN 13: 9781506358031

Author: Janis Teruggi Page,  Lawrence J. Parnell

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award
How can public relations play a more active role in the betterment of society?

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communicationprepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message.

Table of contents: 

1. Strategic public relations: a constantly evolving discipline

2. The history of modern public relations: from Barnum to Lee, Bernays to Page, and other public relations pioneers

3. Ethics and law in public relations

4. Foundations of public relations: research and theory

5. Implementing your strategic communications plan

6. Public relations writing: persuasive and audience focused

7. Media relations in a digital world

8. Social media and emerging technologies

9. Corporate social responsibility and community relations

10. Employee relations, corporate culture, and social responsibility

11. Corporate communication and reputation management

12. Issues management and crisis communication

13. Sports, tourism, and entertainment

14. Nonprofit, health, education, and grassroots organizations

15. Public affairs, government relations, and political communications

16. International public relations and public diplomacy

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Tags: Janis Teruggi Page, Lawrence J Parnell, Introduction, Strategic Public Relations, Digital, Global, Socially Responsible Communication