Strategic Silence Public Relations and Indirect Communication 1st Edition by Roumen Dimitrov ISBN 1317329295 9781317329299

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ISBN 10: 1317329295 
ISBN 13: 9781317329299
Author: Roumen Dimitrov

Strategic Silence Public Relations and Indirect Communication 1st Table of contents:

PART I Introduction
Introduction
Theoretical significance
Practical significance
Overview of the book
PART II Why is PR silent about silence?
1 The Western bias against silence
Logocentrism in the European tradition
Binomial separation of silence
Problematising and naturalising
Socialised in public relations
How do we measure silence?
2 Silence does not sell
Seller’s market of labour, buyer’s market of product
Silence does not violate the senses
Silence does not click-bait
3 Silent symbiosis
Getting attention or directing attention?
The dominance of journalist silences over PR silences
Core and periphery
The message is the story
The messenger is the story
The media is the story
PART III Strategy and silence: Michel Foucault, Jean Baudrillard, Pierre Bourdieu, Stuart Hall, Norman Fairclough and Jürgen Habermas
4 Strategy as discursive practice
Discursive practice
Strategy in silence, silence in strategy
Silence and secret
Strategy and practice
5 Instrumental and communicative action
Action and practice
Serious and authentic
Practical mastery
Instrumentality and finality
PART IV Indirect communication
6 Silence and invisibility
The sayable and the seeable
Presence and absence
Image and representation
Mediated invisibility and power
7 Communication and silence
Silencing communication
Communicative silence
Structural silence
Double articulation
8 The ladder of indirect communication
Strategy and silence
Communication and non-communication
Public and private communication
Discursive and non-discursive
Direct and indirect discourse
Explicit and implicit
9 Indirect discourse
Speech acts
Silence as indirect discourse
10 Explicit and implicit silence
Explicit silence
Implicit silence
Framing the mix
PART V Strategic silences
11 Strategic silences: a definition
Intentional, directed at audiences
Communicative
Discursive
Situations of communication
Degrees of indirectness
Actionable listening
12 Content provision
Stealth marketing
PR – from wholesaler to retailer?
Consumer advocacy
Content creation and relationship building
13 Silence as negation
Apophatic silence
Silence discourses
Small voice and small target
The spell of uncompromised reality
The apophatic turn
14 Complicit silence
Weapons of the weak
Embarrassment as strategy
15 Silence as disengagement
Non-engagement and disengagement
Engagement and resistance
Disengagement as explicit silence
Presuppositions in implicit silence
Frame as omission
16 Strategic ambiguity
Iconicity and ambiguity
Polyvalence and openness
Retail or grand design communication?
Ambiguation and disambiguation
17 Silence as attention diversion
‘Taking out the trash’
Firebraking
Stoking the fire
18 Off-the-record communication
On and off the record
No comment and off the record
Trust and affinity
Off the record has rules
PART VI Silence beyond strategy
19 Silence as system
System and strategy
Theme and opinion
The art of being boring
20 Silence as skillset
The credibility to say no
Sweat equity
Noise curation
Attribution and accreditation
PART VII Conclusions
Conclusions
Personal interviews

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